ABSTRACT

The digital age has brought significant changes to how we live and communicate, including the rise of “sharenting,” where parents share content about their children on social media platforms. While this practice allows for the celebration of milestones and connection with others, it also presents serious concerns about privacy, consent, and the commercialization of childhood. We explore the motivations behind sharenting and examine its potential risks, including the erosion of children’s privacy, the creation of lasting digital footprints, and the rise of “kidfluencers”—children whose lives are monetized online by their parents. Through a critical analysis of these issues, we argue that effective solutions must prioritize digital health literacy for both parents and children, equipping them with the tools to navigate the online world safely and responsibly. Additionally, we examine existing global policy initiatives aimed at protecting children’s digital rights and highlight the need for stronger enforcement mechanisms and adaptable frameworks that can keep pace with technological advancements. In light of these findings, we posit that a coordinated effort from parents, educators, policymakers, and technology companies is essential to creating a digital environment that safeguards children’s rights. By fostering a culture of digital responsibility and awareness, we can ensure that children are protected from exploitation and privacy invasions, allowing them to grow and thrive in a digital world that respects their autonomy and dignity.